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Iconic Excellence


As the master developer and exclusive community manager of Sahl Hasheesh, ERC's full-cycle development strategy is as follows:
1) Acquire broad acre land holdings suitable for high quality development at nominal value
2) Develop a master plan with some of the world's leading architectural and urban planning firms
3) Invest in comprehensive state-of-the-art infrastructure including water, sewage treatment, electricity, communications and road networks.
4) Market individual pre-designated plots to sub-developers and investors.
5) Strategic development of prime residential and commercial real estate such as Old Town, Sawari and Jamaran.
6) Implement design guidelines and community management rules and regulations
7) Enforce community regulations and manage the community and supply of utilities within the developments through project partners.
8) Provide sub-developers with comprehensive sales and marketing support of hospitality, residential and commercial developments.